What does CRM stand for? CRM stands for "Customer Relationship Management" sometimes called Customer relations Management.
In your private life, if you need to organise a Wedding or a funeral you need to get a message to family and friends quickly. The home address book works well and your mobile phone lets you send a text message to everyone.
A well defined CRM system will maximize business values & reduce operating costs. You should expect a significant impact on profitability as well as increases in customer retention rates.
Our team will help you define what CRM means for your Company and help you set clear objectives. Whilst you will know how best to deliver a positive experience for your Clients, it is only when you understand your service delivery process and what elements are important for that delivery that you will be able to deploy a CRM system to support each process.
We will help you define a list of essentials and some "nice to have" features at an early stage.
In business, the lifeblood of your "pipeline" is being able to deliver your goods and service in a timely and appropriate manner on demand or when it's likely to be well received. Selling Christmas cards in March to the public may not be the best timing but about 12th of the population will be interested in Birthday cards. By capturing some detail about your potential customer early in the engagement cycle your system can best support your growth.
A good CRM system works the way you work and emulates the best features of your engagement process. Within your team there will be different levels of relationship with your customers and suppliers, as the relationship grows so does the ability to engage using your CRM system.
Types of CRM system
CRM can generally be described as being delivered using a browser so can be run on most devices or requires locally installed software which usually requires expensive site visits and high grade PC's to run the system.
Since around 2004 most companies have elected to go the route of having their CRM systems delivered to the users within a "Browser". The advantage of a browser based CRM solution is low cost, ease of use and simple access.
Assuming you elect to go the route of Browser based CRM then you still have two choices.
WiredContact allows you to customise the entire user experience ensuring your system accurately reflects your business objectives without locking you into expensive support agreements.
All of the above benefits as well as the additional direct costs related to server maintenance, staff time maintaining the systems, servers and backups. Professional Grade CRM database software allows you the freedom to design your work-flow, layouts and access at a low cost.
Indirect costs should not be overlooked for example will your system be kept up to date with all service packs and CRM updates or will it be forgotten about and not properly support your business.
"Boxed CRM products" are generally very "standard" which suits many average Companies with very basic needs. "Off the shelf solutions" tend to cater to the needs of the masses. Once you outgrow a boxed CRM solution then it's a migration exercise assuming the system is still supported or an upgrade with the associated training costs.
We started delivering Hosted and Self Hosted browser based CRM solutions in the UK in 1996, we have a broad spectrum of experience in most sectors and can usually have a company up and running in a few days. If the job is worth doing at all you do not want to have to do it twice - ask for a Free demo today
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You only pay for what you want
Low cost ease of use and rapid deployment makes WiredContact the choice of professionals.